By Jude Atupulazi
Star Lager, Nigeria’s premier beer brand, has introduced its refreshed visual identity which it describes as an iconic retro packaging that reflects the brand’s rich legacy of refreshing good times since 1949.
The stunning new design seamlessly combines Star’s timeless heritage with a fresh, modern twist, creating a unique style that stays true to the brand’s commitment to excellence.
The Portfolio Manager, Mainstream Brands, Nigerian Breweries, Mr Olaoluwa Babalola, who stated this, said the new packaging featured bold, dynamic colours and sleek typography, with the iconic star emblem still at the forefront, symbolising over seven decades of brewing excellence.
He said the design also highlighted key elements that emphasised Star Lager’s enduring legacy of quality and innovation.
His words, ‘Our new look honours Star’s long-standing heritage while embracing the future. The updated design represents our story of refreshing good times since 1949. While our appearance may have evolved, the timeless quality that defines Star Lager remains unchanged.’
Olaoluwa said that though the design had been refreshed, consumers could still enjoy the same exceptional, crisp taste, which, he said, had made Star Lager a favourite across generations.
‘Available in 60cl and 45cl glass bottles and a 33cl can, the new packaging reaffirms the brand’s tradition of delivering premium quality in every sip.
‘Since 1949, Star Lager has been more than just a beer. It has been the spark of good times, bringing people together for gatherings, everyday celebrations, and some of the biggest music events. The refreshed look is a celebration of Star’s legacy and a reminder that no matter the decade, enjoying good times with Star Lager never goes out of style,’ he stated.
